Our moral fiber

Hemp, the supercrop.
Ever wondered if there was a plant with thousands of uses? Well, the answer is yes! Hemp is not only useful to us but is also helpful to the land it’s grown on. Hemp returns back 60-70% of the nutrients it takes from the soil and thanks to its natural heartiness, it requires no chemical pesticides or fertilizers for its cultivation thereby making it a safe supercrop. Hemp requires a relatively small area of land for its cultivation making it beneficial for the farmers.
Hemp fabric is made from long strands of fiber derived from the stalk of the plant. These fibres are separated from the bark through a process called ‘retting’. The fibres are then spun together to produce a continuous yarn that can be woven into a fine fabric which gets used alone or is blended with other fibres. Once spun into a yarn, hemp can be blended with other natural fibres of choice making its characteristics more personalized. Hemp fibre is also stronger and lasts longer than cotton. It softens with use and yet remains resilient. Hemp’s strength and durability makes the fibres retain their shape well. Hemp is also very breathable and promotes thermoregulation thereby keeping you cool in summer and warm in winter.
At Less we hand-pick the best quality hemp fabric that embodies luxury, elegance and is designed for a perfect fit. We share our values with you through our clothes. We are committed to produce fully conscious and responsible collections utilizing cutting edge technologies that incorporate circularity.

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